The rise of social networks – which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.
Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ – and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.
If you’re unconvinced about the viability of employee advocacy, check out this new infographic published by LinkedIn.
As noted by LinkedIn:
“…interest in employee advocacy has risen 191% since 2013, and it’s the highest growing social business program. In fact, 45% of those businesses surveyed by the Altimeter Group called employee advocacy a top external objective.”